The Good Reasons Old Hunting Culture is Dying
This already sounds harsh -- and mostly because if you think of the big buck and big game craze as your heyday, well, that's dying. And if you...
Hunting Industry Wake-Up Call: Millennials are Here Now and Everything you Think is Wrong
Breaking down the myths of millennials and their value. The visual that comes to most hunting marketers' minds is that a bunch of millennials are sitting in their...
Marketing to Millennials is not a Zero-Sum Game
Hunting brands can produce content that appeals to baby boomers, Generation X and millennials all in one campaign. Somewhere along the road many marketing teams inside the hunting...
Social Media Marketing in the Hunting Industry for 2019
How to be in the top hunting social media accounts of 2019. The hunting industry has always struggled on social media. Disinformation and misperception have sadly been the...
Stop Pissing off the Little Voice inside People’s Heads – Tell a Story
Take three seconds to evaluate my statement about you: "I am 100 percent positive that you talk to yourself all day long." 1 … 2 … 3 ......
2018 National Upland Bird Hunting Survey
A Look into the effectiveness of Lifestyle Marketing and its effects on variable Upland hunting demographics across the United States To cite this report: DeRosa A., Hervey C.,...
“Just Say No” – The Social Influence of R3 Marketing
Joey, a high school student dressed in blue jeans and red Adidas shirt stands against a chain link fence on the edge of the school yard waiting for...
Cracking the Recruitment Code with Lifestyle Branding
R3 is on everyone’s mind in the outdoor industry. The threat of a fading generation, coupled with a lack of interest from new generations, is looming over this...
The Word Sport in Hunting
What comes to mind when you hear hunting referred to as a sport? This may be a sore subject for many and it may take some time to...
Normalizing Women within Hunting Culture
Despite a commitment to equal rights, we live in a world full of sexism, pay inequality and a whole other run of things that alienate women. Believe it...